Services
Graphic Design
Logo Design
Your logo is the face of your brand, and I will work with you to identify what makes you or your business unique, and then execute a stylish design which encapsulates it, and suits every application you need.
Print Design
Print media is still an essential part of marketing promotions, and I am experienced in all of the necessary considerations in designing for a variety of physical media, including posters, brochures, catalogues, flyers, packaging, leaflets, business cards, and more.
Illustration
Illustration can bring life and personality into a design and a brand identity, and I have been an artist for longer than I have been a designer! Additionally, simple graphics can supplement textual information to improve the communication of an idea.
Type Design
Text is the most essential part of most designs. Whether your project needs or could benefit from custom lettering or simply relies on optimised readability, typography is an area of special interest and expertise to me as a designer, so I can ensure that your message is commmunicated clearly and with style.
Web Design
Frontend Web Development
As well as the traditional areas of Graphic Design, I can also offer a complete Web Development service, fully tied in with your Brand Identity. You may want a fully custom-coded site, or something built with a CMS/Website builder such as Wordpress, Wix, Weebly, or somewhere between the two. I can help you identify which of these solutions will best suit you and implement it.
User Interface Design
Even the most basic websites rely on essential principles of user interface (UI) design, and failing to utilise these will mean people abandoning your website. A well-designed interface is likely to be something that you may not even notice, except for the increase in customer conversions it delivers!
User Experience Research & Design
If UI is the design itself, then UX (User Experience) is the impact it has on the user. The two fields represent the focus of my previous academic studies, and are key to keeping the users of your website happy. While I always draw on established UX heuristics to apply to any design, I can also conduct UX Research to identify the needs of your specifc customers.
Accessible Design
Accessibility is often ignored by designers, however to do so isn't just costing customers, it is also alienating people who deserve to experience what you have to offer as much as anybody else. A knowledge of technology such as screen readers, used by vision-impaired people, allows me to design with metadata such as alt text and semantic HTML built in from the ground up, instead of hastily added as an afterthought.
Branding & Marketing
Brand Identity Development
Your brand identity is more than just a logo, it is the personality of your business (and the people in it) as expressed to the world through your design and the way you communicate to customers. I believe that any design project should begin with a detailed understanding (and, if necessary, creation) of a brand identity. This will encompass not just a logo, typography, and colours, but also elements such as a brand mission and tone of voice, for which I can guide the process of identifying.
Promotional Material
My experience with marketing both for events and for e-Commerce has lead to creating all kinds of physical and digital promotional material imaginable: emails, social media images, adverts, and all kinds of print materials. I am also a capable photographer and videographer, so can create all the necessary assets to promote your product, service, or event.
SEO
In modern marketing, Search Engine Optimisation is the name of the game. My experience directly alongside marketers allows me to integrate SEO best-practices in my design work, so that your website and social profiles can rank highly based on keywords, metadata, and generally appealing content.
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